Transforming Spaces with Premium Surface Solutions
European Quality. Competitive Pricing. Trusted for 15+ Years in Qatar.
From luxury porcelain tiles to artistic mosaics, we bring the finest European surface solutions to Qatar's most prestigious projects and beautiful homes. Whether you're an interior designer, procurement professional, contractor, or homeowner, discover flooring that combines Italian elegance with affordability. A curated collection of Luxury Porcelain Tiles •Glass Mosaic • Artistic Mosaics • Tile Trims • Movement Joints • Drainage SolutionsA curated collection of Luxury Porcelain Tiles •Glass Mosaic • Artistic Mosaics • Tile Trims • Movement Joints • Drainage Solutions
Serving Qatar's Construction & Design Community Since 2012
15+ Years
500+ Projects
European Premium Quality
Competitive Pricing
ISO Certified
WHO WE SERVE
Your Trusted Partner for Every Project
Whether you’re creating residential masterpieces or commercial landmarks, Soft Trading delivers the surface solutions Qatar’s professionals trust.
Procurement Teams & Engineers
Reliable supply, transparent pricing, and technical support for projects of any scale across Qatar.
Interior Designers
Access to the latest European trends and expert guidance to bring your creative visions to life.
Contractors & Builders
Quality materials, on-time delivery, and installation guidance for smooth project execution.
Homeowners
Premium flooring solutions that transform your villa or apartment into the home of your dreams.
WHAT MAKES US DIFFERENT
Why Qatar’s Top Projects Choose Soft Trading
Direct European Sourcing
We import directly from renowned manufacturers in Italy, Spain, and Portugal—eliminating middlemen and bringing you authentic European craftsmanship at prices that make sense for Qatar's market.
Affordable Luxury That Fits Your Budget
Premium doesn't have to mean expensive. Our competitive pricing model means you get Italian and European quality without the premium price tag. It's luxury within reach.
Consultative Approach, Not Just Sales
We don't push products—we find solutions. Our experts take time to understand your requirements, budget, and vision, then recommend the perfect materials for your specific needs.
Technical Expertise You Can Trust
With over 13 years serving Qatar's construction industry, we provide comprehensive technical specifications, installation guidance, and ongoing support throughout your project lifecycle.
Free Consultation & Sample Delivery
See and feel the quality before you commit. We offer complimentary site visits and sample delivery anywhere in Qatar—no obligation, no pressure.
ISO Certified Quality Standards
Our ISO certification reflects our unwavering commitment to international quality standards in every aspect of our business operations.
PRODUCT CATEGORIES
Explore Our Premium Surface Solutions
Ceramic & Porcelain Tiles
Elegant Porcelain & Ceramic Tiles – Inspired by Marble, Wood, Concrete & Stone Finishes. Perfect balance of beauty, durability, and timeless style
Glass Mosaic Tiles
Create stunning feature walls, kitchen backsplashes, and bathroom accents with our European glass mosaic collections. Available in endless colors and finishes for projects that demand visual impact.
Artistic Mosaic Tiles
Elevate your spaces with artistic mosaic tiles in glass, stone, and custom designs. Perfect for pools and feature walls, adding elegance, durability, and timeless beauty.
Tile Profiles
Professional-grade tile profiles, edge trims, and corner solutions that give your installation a polished, completed look while protecting tile edges from damage.
Movement Joint
Essential for Lasting Installations Protect your marble and porcelain floors from cracking with our European movement joint systems. Essential for large-format tiles and thermal expansion control.
Sanitary Wares & Fittings-
Complete Bathroom Solutions Complement your flooring with our range of European sanitary ware and fittings. From elegant basins to modern fixtures—complete your bathroom projects with style.
Tile Installation Accessories
Quality spacers, wedges, leveling systems, and adhesives for perfect tile installations. Get the professional tools that ensure flawless results.
Tile Installation Accessories
Quality spacers, wedges, leveling systems, and adhesives for perfect tile installations. Get the professional tools that ensure flawless results.
About Us
15+ Years of Excellence in Qatar's Flooring Industry
Since 2011, Soft Trading and Contracting WLL has been Qatar’s trusted source for premium European surface solutions. What started as a commitment to bring authentic Italian quality to the Qatar market has grown into a comprehensive flooring partnership serving the nation’s most prestigious projects.
More Than Just Supply—Complete Project Support
Free Consultations & Site Visits
Our experts visit your location, assess your requirements, and provide tailored recommendations—completely free with no obligation.
Sample Delivery Across Qatar
Don't buy blind. We deliver samples directly to your site so you can see, touch, and approve materials before ordering.
Technical Specifications & Support
Access detailed product data, installation guidelines, and ongoing technical assistance for your entire project.
Competitive Quotations
Fast, transparent pricing that respects your budget. We provide detailed quotes with clear breakdowns and no surprises.
Installation Guidance
Fast, transparent pricing that respects your budget. We provide detailed quotes with clear breakdowns and no surprises.
After-Sales Support & Warranty
Our commitment doesn't end at delivery. Comprehensive warranty coverage and responsive support whenever you need us.
Trusted by Qatar’s Leading Projects
From luxury residential villas to high-traffic commercial spaces, our materials grace Qatar’s most prestigious developments. Our porcelain tiles, mosaics, and surface solutions have been specified by leading interior designers and trusted by major procurement teams across the nation.
Project Types We Serve:
- ✓ Luxury Residential Villas & Apartments
- ✓ Hotels & Hospitality Projects
- ✓ Corporate Offices & Commercial Buildings
- ✓ Retail Spaces & Shopping Centers
- ✓ Healthcare Facilities
- ✓ Educational Institutions
- ✓ Government Buildings
- ✓ Mixed-Use Developments
Project: Alar Hotel -Lusail City
Project: Exeed Car Showroom
Project: Rolls Roys Showroom
What Qatar's Professionals Say
The European Advantage for Qatar Projects
Unmatched Quality Standards
European manufacturers—particularly in Italy, Spain, and Portugal—maintain the world’s highest standards for ceramic and porcelain production. Centuries of craftsmanship combined with cutting-edge technology deliver superior products.
Design Innovation
Europe leads global trends in surface design. From realistic marble reproductions to contemporary concrete aesthetics, European tiles offer design possibilities unavailable elsewhere.
Durability for Qatar’s Climate
European porcelain tiles are engineered for extreme conditions—perfect for Qatar’s temperature variations, high humidity, and intense UV exposure. They perform beautifully indoors and outdoors.
Sustainable Manufacturing
Leading European manufacturers prioritize environmental responsibility with sustainable production methods, recycled materials, and energy-efficient facilities.
Long-Term Value
While quality European materials represent an investment, their durability, timeless design, and minimal maintenance requirements deliver superior long-term value compared to cheaper alternatives.
Serving All of Qatar
We proudly serve clients throughout Qatar, delivering premium surface solutions to every corner of the nation:
- Doha – Qatar’s vibrant capital
- Al Rayyan – Growing residential and commercial hub
- Al Wakrah – Expanding southern region
- Al Khor – Northern development area
- Lusail – Qatar’s innovative new city
- Mesaieed – Industrial and residential zones
- And beyond – Wherever your project is located
Free consultation and sample delivery available across all Qatar regions.
Flooring Trends & Expert Guidance
Project Types We Serve:
- ✓ Luxury Residential Villas & Apartments
- ✓ Hotels & Hospitality Projects
- ✓ Corporate Offices & Commercial Buildings
- ✓ Retail Spaces & Shopping Centers
- ✓ Healthcare Facilities
- ✓ Educational Institutions
- ✓ Government Buildings
- ✓ Mixed-Use Developments
The Ultimate Guide to Choosing Porcelain Tiles for Qatar Homes Everything homeowners need to know about selecting the perfect porcelain flooring for Qatar’s climate and lifestyle. [Read More →]
Large Format Tiles: Why They’re Dominating Commercial Projects Discover why procurement teams are specifying large-format porcelain for Qatar’s commercial developments. [Read More →]
Marble vs. Marble-Effect Porcelain: Making the Right Choice Interior designers share insights on when to choose natural marble and when porcelain delivers better results. [Read More →
Let's Start Your Next Project
Whether you’re in the early planning stages or ready to order, our team is here to help. Get in touch for personalized guidance, technical specifications, or a competitive quotation.
Call Us
4437 3608 Saturday-Thursday : 8:00 AM – 6:00 PM
WhatsApp +974 77412232
Quick responses to your queries
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