Who We Are
WHO WE ARE
We specialize in premium surface solutions that combine elegance, durability, and modern design. As a proud division of Soft Trading & Contracting WLL, we bring world-class products to Qatar’s residential, commercial, and hospitality projects.
WHAT WE OFFER
Our curated product portfolio includes:
Luxury Tiles – Porcelain & ceramic tiles in marble, stone, and wood finishes.
Artistic Mosaic Tiles – Glass, stone, and custom mosaics for creative spaces.
Decorative Trims & Profiles – Stainless steel, aluminum, and PVC trims for precise finishing.
Soft Flooring – SPC, LVT, laminate, and carpet tiles for warmth & comfort.
Our Mission
To deliver high-quality surface solutions that inspire creativity, enhance durability, and transform interiors into luxurious living spaces.
Our vission
To become Qatar’s most trusted brand for luxury tiles, mosaics, trims, and flooring solutions, recognized for design excellence, product innovation, and customer service.
Our Core Values
Quality First – Only premium, long-lasting materials- Design Focused – Blending functionality with aesthetics
- Customer-Centric – Personalized solutions for every project
- Integrity & Trust – Building lasting relationships with clients and partners
Why Choose Us
From private villas to large-scale commercial developments, we support architects, interior designers, contractors, and homeowners with expert advice, premium products, and reliable service.
Eevery surface tells a story — and we help make it one of luxury and elegance.